CONNECT WITH US
ARCHIVED POSTS
LIKE US ON FACEBOOK
Facebook Pagelike Widget

4 PPC Marketing Hacks for a Successful Campaign

PPC marketing is essentially an online advertising technique in which an advertiser pays a publisher a certain amount of money every time someone clicks a particular ad, thus giving it the name pay-per-click or PPC advertising. 

By using PPC advertising effectively, you can eventually attract many buyers, but it requires a lot of expertise. We will give you all the insights you need for a successful PPC marketing campaign. 

1. Improve Your Quality Score

The quality score is how Google rates advertisements on a scale of 1-10 based on how much value it adds to a customer’s life. This score eventually determines how often people will see your ads, and to increase this score, you must focus on the expected click-through rate, ad relevance, and landing page experience. 

The expected click-through rate indicates the probability of your ad being clicked when shown. Ad relevance denotes how close your ad aligns with the user’s search intent. The landing page experience indicates how relevant your landing page is to those who click on the ad. 

These components can help you determine whether you need to focus on ad text, keywords, or content on your landing page.  

2. Write Ads that Appeal to Emotions

Most PPC ads that pop up on search results are pretty basic and look like a gimmick, which is why it is important to write more appealing ads. You must create the content of your ad in such a way that it appeals to users’ emotions. These types of ads will guarantee more clicks because they connect with consumers on a personal level. 

You can only do this when you know what the people want. When you offer what your customers are looking for, your click-through rate will increase. 

3. Optimize for Mobile Devices

Sixty-two percent of users access the internet via mobile phones. This means that the majority of search queries are made by mobile users. Therefore, it is important to make PPC marketing accessible on handheld devices. 

You must ensure that your landing page is mobile optimized. Mobile users will quickly leave the site if it takes too long to load, and many customers will abandon the shopping cart if the site hangs.  

4. Focus on Remarketing

One thing which is utterly disappointing is people coming to your website but leaving without taking the action you want them to, which is why it is extremely important to do remarketing. 

This means that people who left your web page without taking any action will be taken into the loop again through targeted messaging. This expands your reach and improves your brand recall as well, along with better conversion rates. 

Final Verdict 

It is important to remember that in today’s times where Google’s algorithms are continuously evolving, PPC marketing presents an opportunity to attract thousands of users to a webpage within seconds. If you use the right PPC marketing hacks, you should be able to get the ROI you desire from your campai1.

Read More

Search Engine Marketing

PAY-PER-CLICK (PPC)

PPC, pay-per-click, AdWоrdѕ, CPC аll describe the same оnlіnе аdvеrtіѕіng асtіvіtу. Yоur tеxt аd арреаrѕ оn the lеft or top оf the Gооglе ѕеаrсh rеѕultѕ раgе whеn people search for keywords thаt аrе relevant tо уоur buѕіnеѕѕ. But whаt kind оf аdvеrtіѕіng is іt аnd what bеnеfіtѕ саn it gіvе mаrkеtеrѕ? ……Read More

 

Read More