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How to create an effective H1 header

Introduction: why H1 headers are important

H1 headers are the most important part of SEO. They are used to help search engines understand what your page is about and determine where to rank it. The text in your H1 header should be relevant to the rest of your page content. It should also be keyword rich so that it can help improve your page’s ranking.

Step 1: Planning your header

Your header is one of the most important elements on your website. Not only does it need to be keyword rich, but it also needs to be tailored to your audience. H1 tags are a great way to do this.

When planning your header, start by thinking about what keywords you want to target. What terms will your potential customers be searching for? Once you have a good list of keywords, you can start thinking about how to use them in your header.

 Keep in mind that your header needs to be readable and interesting, not just stuffed full of keywords. Think about who your target audience is and what they would be interested in seeing. A well-crafted header can make all the difference in whether someone decides to stay on your site or move on to someone else’s.

Step 2: Writing your header

It needs to catch the attention of your viewers and make them want to stay on your site. Your header should be clear and concise, and it should give a general overview of what your website is about. Keep in mind that your header is the first thing people will see when they come to your site, so make sure it’s something you’re proud of.

A good header should answer the following questions: What is your site about? Why should people care? Who are you? How are you different from everyone else who has a similar website? How can viewers get involved with your site or organization?

Step 3: Optimizing your header for search engines

Here are some tips for optimizing your website’s header: 

-Test your H1 header using a tool like Google Analytics. This will help you determine whether or not your H1 header is effective. 

-Make sure that your H1 tags are relevant to your website’s content. This will help improve your search engine ranking. 

-Use H1 tags throughout your website, not just in the header.

Step 4: Testing your header

Make sure that you test your H1 header to ensure that it is effective and relevant. In addition, it is important to use H1 tags throughout your website to improve your search engine ranking. 

Final word

In conclusion, an effective H1 header should be clear, concise, and direct. It should be no longer than 60 characters, and it should include keywords that are relevant to the page’s content. Additionally, the H1 header should be placed at the top of the page, above any other headers. Following these tips will help ensure that your H1 header is effective and helps your page rank well in search engine results.

 

Want to learn more how 360 Connexion can help your website rank better on Google? Let’s chat about your marketing needs. 

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How Video Marketing Can Help You Grow Your Business

Video is one of the most powerful tools a business can use to grow.

Video is one of the most powerful tools a business can use to grow because it has the ability to generate leads and prospects. In fact, research shows that video can help businesses increase their website traffic by up to 50%. Additionally, online marketing videos are 50 times more likely to show up on the first page of Google search results than text-only pages. This is because videos are rich in keywords and content, which helps them rank higher in search engine results pages. As a result, businesses that use video are more likely to attract new customers and grow their business.

Types of Videos: There are many different types of videos that can be used to help grow your business.

One popular video format is the product demonstration video. This type of video can be used to show off your products and services, and can help persuade potential customers to buy what you’re selling. Product demonstration videos can be either simple or complex, depending on what you want to show off.

Another great video format for businesses is the testimonial video. Testimonial videos are great for showing off customer satisfaction with your company or products. They can help encourage other people to become customers by seeing real people talk about how satisfied they are with what you offer.

If you’re looking to give a more in-depth explanation of your products or services, a training video may be a good option for you. Training videos can help new and potential customers learn more about what you have to offer, and how it can benefit them.

Video Marketing Strategy: Having a video marketing strategy is essential for success.

In order to create a successful video marketing strategy, you need to focus on SEO, search engine marketing, and landing pages. You also need to use Click Funnels and social media. First, you need to make sure that your videos are properly optimized for search engines. You can do this by using the right keywords and adding them to your title and description. You should also make sure that your videos are hosted on a good server so they can be found easily online.

Second, you need to use search engine marketing techniques to drive traffic to your videos. This includes creating effective landing pages and using paid advertising. By using these techniques, you can ensure that your videos are seen by as many people as possible.

Finally, you need to use social media to promote your videos. This includes sharing them on Facebook, Twitter, and other social networks.

Video Distribution: Distribution is key to getting your videos seen by the right people.

Video distribution is one of the most important aspects of video marketing. You need to get your videos in front of the right people in order to see any success. There are a number of different ways to distribute your videos, and each has its own set of pros and cons.

One of the most popular methods for distributing videos is through YouTube. YouTube is a free platform that has over 1 billion active users. This makes it a great place to share your videos with a large audience. Additionally, YouTube offers a wide range of features that can help you promote your videos, including annotations, cards, and end screens.

Another popular way to distribute videos is through social media. Platforms like Facebook and Twitter have billions of active users combined. This gives you a large potential audience to reach.

Measuring Success: Measuring the success of your video marketing efforts is crucial.

Video marketing is a powerful way to reach customers and promote your brand. Measuring the success of your video marketing efforts is crucial, so you can determine what’s working and what needs improvement. One way to measure the success of your videos is by using Google Analytics. You can use Google Analytics to track how many people watch your videos, where they watch them, and how long they watch them for. This data can help you determine whether or not your video marketing strategy is effective.

Another way to measure the success of your videos is by calculating their return on advertising spend (ROAS). ROAS measures how much revenue your videos generate in relation to how much money you’ve spent on promoting them. This data can help you determine whether or not video marketing is worth the investment.

Final Word

Video marketing is a powerful tool that can help you grow your business. It can help you reach more customers and promote your products or services. It is an effective way to communicate with your audience, and it can help you build a stronger relationship with your customers. If you are not using video marketing, you are missing out on a valuable opportunity to grow your business.

360 Connexion partners with a number of fantastic video production companies that will suit your budget and marketing goals. Schedule a call with us to discuss your marketing needs and how video can work for you as well.

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Learn How to Use Social Media for Your B2B Business

Introduction: social media platforms and their benefits for businesses

The use of social media platforms as a marketing tool for businesses has exploded in recent years. The benefits of using social media for B2B brands are vast, and businesses are starting to take notice. In order to reach and engage with potential customers, B2B brands need to be where their buyers are spending their time online. Social media platforms provide an opportunity for businesses to connect with buyers in a way that is informal and interactive.

Social media platforms also offer businesses the ability to target potential customers through paid advertising. Paid advertising on social media allows businesses to specifically target people who fall within their target market. Additionally, businesses can gather feedback from customers and prospects through social media channels, which can help them improve their products and services.

Overall, social media platforms offer businesses a number of benefits that can help them grow their business.

How to use social media for your business

When it comes to social media for business, many people think only of B2C businesses – those that sell directly to consumers. However, B2B businesses can also benefit from social media. In fact, social media can be an especially powerful tool for B2B brands. 

There are a number of ways that B2B businesses can use social media. One is to create a company blog and post regular updates with articles relevant to your industry. You can also use social media to build relationships with potential customers and partners. You can do this by engaging in conversations on Twitter and other platforms, and by sharing valuable content. 

Another way to use social media for your B2B business is to hire a social media agency. A good SMO agency will help you create a comprehensive social media strategy that meets your specific needs and goals.

Types of social media platforms

There are many types of social media platforms. Some are better for certain businesses than others. It is important to use multiple platforms in order to target as many people as possible. The most popular social media platforms are Facebook, Twitter, and LinkedIn. However, there are also many other platforms that can be useful for businesses. Some of these include Instagram, Pinterest, and Google Business Profile.

What to post on social media

When you’re looking to boost your social media presence, it’s important to post regularly and with fresh content. You may not have the time or resources to do this on your own, so consider working with an agency. 360 Connexion can help you create a social media strategy that fits your needs and helps you reach your goals. We’ll make sure your content is consistent and effective, so you can focus on what you do best.

Measuring the results of social media marketing

Social media marketing is one of the most popular and fastest growing marketing strategies today. Many businesses allocate a large portion of their marketing budget to social media in order to increase brand awareness, boost website traffic, and generate leads and sales. However, not all businesses are able to measure the results of their social media campaigns effectively.

There are a number of ways to measure the results of social media marketing. The most common metrics include likes, followers, website traffic, conversion rates, leads and prospects. It’s important to track these metrics regularly, so you can determine whether your social media campaigns are effective or not.

If your social media campaigns aren’t generating the desired results, you can make changes to your strategy accordingly.

Conclusion: the importance of using social media for businesses

As a business, it is important to use social media in order to connect with potential and current customers. Social media provides a way to communicate with customers, build relationships, and create loyalty. Additionally, social media can help businesses reach new customers, increase brand awareness, and improve website traffic.

At 360 Connexion, we understand the importance of social media for businesses. We offer social media strategy services that will help your business reach its goals. We can help you create a plan that fits your budget and your needs. Book a call with us so that you can get started right away. Let us help you grow your business using social media!

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What an SEO Audit Can Reveal About Your Website

An SEO audit can help businesses identify areas that need improvement when it comes to their website’s ranking and visibility. By conducting an audit, businesses can assess their website’s current position on search engines, assess the effectiveness of their SEO efforts, and make necessary changes to improve their website’s ranking. In addition to improving website ranking, audits can also reveal other areas of potential improvement, such as site content, on-page optimization, and backlinking.

Introduction: What is an SEO Audit and What Does It Include?

An SEO audit is a process that can be used to assess the effectiveness of a website’s search engine optimization (SEO) efforts. The purpose of an SEO audit is to identify any areas where improvements can be made in order to help a website rank higher in search engine results pages (SERPs). 

The first step in conducting an SEO audit is to gather data about the website. This data can be collected from a variety of sources, including Google Search Console, Google Analytics, and Ahrefs. Once the data has been collected, it is analyzed to identify any potential SEO issues.

How Can an SEO Audit Help You Improve Your Website?

SEO audits are an important part of any website’s optimization process. By identifying problems with a website’s SEO, an audit can help correct these issues and improve the site’s rankings, traffic, and overall performance.

A good SEO audit should include a review of a website’s Core Web Vitals, including its speed and responsiveness. Page load time is a key factor in Google’s search engine ranking algorithm, so improving this metric can help improve the site’s visibility in search results.

An SEO audit can also identify other areas that need improvement, such as missing or duplicate titles and meta descriptions, low-quality backlinks, and poor site architecture. Addressing these issues can help to improve the site’s overall SEO and boost its traffic levels.

Identifying and Addressing Site Errors

One of the most important aspects of website optimization is the use of meta titles and descriptions. These are the titles and descriptions that appear in search engine results pages. They should accurately reflect the content of your page, and they should be enticing enough to get people to click through to your site.

In addition to meta titles and descriptions, it is also important to pay attention to the content of your pages. The content should be well written, and it should match up with the keywords that you are targeting. You should also make sure that your pages are internally linked together.

Pinpointing Issues with Rankings and Traffic

Search engine optimization is a process that can be used to improve the visibility of a website on search engines. There are many different aspects to SEO, and one of the most important is backlinks. Backlinks are links from other websites that point to your website. The more backlinks you have, the higher your website will rank in search engine results pages (SERPs).

However, not all backlinks are created equal. In order for backlinks to be effective, they need to be quality links from high-quality websites. Links from low-quality websites will not help your ranking and may even hurt it.

Another important aspect of SEO is calls to action (CTAs). CTAs are buttons or links on your website that encourage visitors to take action, such as subscribing to your email list or buying your product.

Improving Site Content and Structure

1. Having a well-constructed and informative website is crucial for any business, regardless of size or industry.

2. When it comes to website content, there are a few key things to keep in mind. The first is that your site should be easy to navigate, with clear headings and concise descriptions of what each page is about.

3. Your content should also be well written and engaging, so that visitors will want to stick around and learn more.

4. In addition, it’s important to make sure your website’s structure is optimized for search engines, so that your site will appear higher in the results pages when people search for related keywords.

5. By following these tips, you can create a website that’s both attractive and effective, helping you to reach a larger audience and boost your bottom line.

Measuring Success After an SEO Audit

The best way to measure the success of an SEO audit is to track website improvement after the audit. 

You have your baseline from your SEO audit and now start keeping an eye on those KPIs’s, month over month, to see where you are improving and where you still may need some work.

In conclusion, an SEO audit can provide a wealth of information about your website. It can help you identify problems that are preventing your website from ranking higher in search engine results pages, and it can provide solutions to improve your website’s visibility and organic search traffic. If you’re interested in learning more about SEO audits or want to hire a professional to perform one for your website, please contact us today. We would be happy to help!

Do you want to improve your website traffic? Winning The SEO Game.

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The Importance of Landing Pages and Funnels.

Landing pages and funnels are two of the most important pieces of a successful online marketing strategy. A landing page is a standalone web page that is designed for a specific purpose, such as getting people to sign up for a newsletter or download a white paper. Funnels are a series of pages that guide visitors through a process, such as signing up for a service or buying a product.

There are many different tools and software programs available for creating landing pages and funnels. Some programs are standalone tools, while others are part of larger marketing automation suites.

What is a Landing Page?

A landing page, also known as a “lead capture page” or a “squeeze page,” is a web page that is designed to solicit an email address or other contact information from potential customers. Landing pages are often standalone pages, although they can also be part of a larger website.

They are typically used to promote a product or service, and are one of the most effective means of driving traffic to a website.

Why are Landing Pages Important?

Landing pages are important because they are one of the most effective ways to capture leads. By creating a landing page for a specific offer, you can build your marketing database with prospects who are interested in what you have to offer. Additionally, landing pages allow you to customize the offer and message to match the interests of the prospect. This increases the chances that the prospect will convert into a customer.

Types of Landing Pages

There are different types of landing pages and each have their own unique purpose. A lead capture landing page is used to gather information about potential customers, such as their name and email address. This type of landing page is often used by businesses that offer a free trial or free download in exchange for this information. 

A sales landing page is designed to get people to buy a product or service. It usually includes a lot of images and videos as well as testimonials from happy customers. The goal is to convince people that the product or service is worth buying.

An event landing page is used to promote an upcoming event. It typically includes all the information someone would need, such as the date, time, location, and a description of the event. 

Creating a Landing Page

A landing page is the first page that a potential customer sees when they visit your website. It’s important to make a good first impression, because you want to persuade them to stay on your site and learn more about what you have to offer. A well-designed landing page can help you do just that.

There are many different elements that go into creating an effective landing page. The most important is undoubtedly the design. Your page should be visually appealing and easy to navigate. You also need to make sure that the content is relevant to your target audience and provides them with the information they need in order to make a purchase or sign up for your service.

Another key element of a successful landing page is its layout. Using the proven templates included in our SaaS ONE Connexion will get you started immediately.

Landing Page Best Practices

There are a few best practices you can follow to make sure your landing page is effective:

1. Make sure your headline is clear and concise, and explains what the page is about.

2. Use images and videos to help explain what you’re selling, and make sure they’re high quality.

3. Keep the layout simple, so people can easily find the information they’re looking for.

4. Use strong calls to action to encourage people to take the next step.

5. Test different versions of your landing page to see which ones work best.

Final word. In today’s digital age, it’s more important than ever to have a strong online presence. That means creating landing pages and funnels that convert visitors into leads and customers. Landing pages are the perfect way to grab attention and convert potential customers into leads. Funnels provide the perfect way to efficiently funnel those leads through to a purchase. With effective marketing, your business can reach new heights! Let’s discuss further.

More information from our friends at Semrush.

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Why your company should start doing Digital Marketing.

Reasons why digital marketing is important for businesses

Digital marketing is important for businesses because it allows them to target specific customers with relevant ads. It also helps businesses to track the success of their marketing campaigns so that they can make necessary adjustments. Additionally, digital marketing provides businesses with a variety of tools and platforms that they can use to reach out to their customers. Finally, digital marketing is an affordable way for businesses to promote their products and services.

1. Reach a large audience: With digital marketing, businesses can communicate with a large number of people worldwide

Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage a target audience. The advantages of digital marketing are many. First, you can reach a large number of people worldwide with minimal effort. Your message can be delivered quickly and easily to a global audience at a fraction of the cost of traditional marketing methods.

Additionally, digital marketing allows you to track your results so you can see what’s working and what isn’t. This helps you fine-tune your campaigns and make adjustments as needed to achieve the best possible results.

2. Cost effective: Digital marketing is one of the most cost-effective ways to reach your target market

Digital marketing is one of the most cost-effective ways to reach your target market. You can track your return on investment (ROI) and see how well your campaigns are performing. Additionally, with digital marketing you can target specific demographics and ensure that your message reaches the right people.

3. Personalized messages: Digital marketing allows businesses to send highly personalized messages to their target market

Businesses are able to send highly personalized messages to their target market through digital marketing. By using niche specific keywords for PPC campaigns, SEO efforts, and email marketing lists, businesses can target customers with messages that are relevant to them. This increases the chances that potential customers will respond to the advertisement or message, as it is not just another generic message they are receiving.

4. Increased ROI: Digital marketing helps businesses achieve a higher ROI than traditional marketing techniques

In today’s digital age, businesses are turning to digital marketing techniques to achieve a higher ROI than traditional marketing techniques. 360 Connexion is a digital marketing agency that can help your business harness the power of digital media to reach your target market and achieve your desired results.

We have a team of experienced professionals who can help you create a comprehensive digital marketing strategy that will maximize your ROI. We offer a full range of services, including website design and development, SEO, social media marketing, PPC advertising, and more. We also offer a wide range of support and training services to help you make the most of your digital marketing investment.

Contact us today to learn more about how we can help you achieve a higher ROI with digital marketing.

5. Greater flexibility: Digital marketing provides greater flexibility and control over the marketing process

Seasonal marketing and geographical flexibility are two of the most important benefits that digital marketing provides. Traditional marketing is often tied to the calendar, with campaigns planned months in advance and focused on short-term results. Digital marketing gives you the freedom to plan and execute campaigns as needed, adjusting them on the fly to take advantage of current opportunities or trends.

You can also target your advertising geographically, reaching customers in specific areas where your product or service would be of interest. This makes it possible to reach more potential customers without spending a fortune on traditional advertising methods like print or television.

6. Increased brand awareness: Digital marketing helps businesses to build and strengthen their brand awareness

As businesses continue to grow and evolve, it becomes increasingly important for them to focus on their brand awareness. Digital marketing can help businesses to build and strengthen their brand awareness, by targeting the right people with the right message. It can also help to identify and address any pain points that customers may have.

By doing this, businesses can create a strong relationship with their customers, and become a subject matter expert in their field.

7. Improved customer service: Digital marketing helps businesses to provide better customer service

Today, many businesses are using digital marketing to improve customer service. This includes using web chat and web forms to provide a quicker response time, as well as using appointment services to make it easier for customers to book appointments.

By using these tools, businesses can provide a better customer experience and improve customer satisfaction.

In conclusion, your company should start doing digital marketing because it’s a great way to connect with customers and reach new audiences. Digital marketing agencies have the tools and expertise to help you create effective campaigns that will engage your customers and boost your bottom line. So what are you waiting for? Book a call with us today, and let’s discuss your marketing needs!

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4 PPC Marketing Hacks for a Successful Campaign

PPC marketing is essentially an online advertising technique in which an advertiser pays a publisher a certain amount of money every time someone clicks a particular ad, thus giving it the name pay-per-click or PPC advertising. 

By using PPC advertising effectively, you can eventually attract many buyers, but it requires a lot of expertise. We will give you all the insights you need for a successful PPC marketing campaign. 

1. Improve Your Quality Score

The quality score is how Google rates advertisements on a scale of 1-10 based on how much value it adds to a customer’s life. This score eventually determines how often people will see your ads, and to increase this score, you must focus on the expected click-through rate, ad relevance, and landing page experience. 

The expected click-through rate indicates the probability of your ad being clicked when shown. Ad relevance denotes how close your ad aligns with the user’s search intent. The landing page experience indicates how relevant your landing page is to those who click on the ad. 

These components can help you determine whether you need to focus on ad text, keywords, or content on your landing page.  

2. Write Ads that Appeal to Emotions

Most PPC ads that pop up on search results are pretty basic and look like a gimmick, which is why it is important to write more appealing ads. You must create the content of your ad in such a way that it appeals to users’ emotions. These types of ads will guarantee more clicks because they connect with consumers on a personal level. 

You can only do this when you know what the people want. When you offer what your customers are looking for, your click-through rate will increase. 

3. Optimize for Mobile Devices

Sixty-two percent of users access the internet via mobile phones. This means that the majority of search queries are made by mobile users. Therefore, it is important to make PPC marketing accessible on handheld devices. 

You must ensure that your landing page is mobile optimized. Mobile users will quickly leave the site if it takes too long to load, and many customers will abandon the shopping cart if the site hangs.  

4. Focus on Remarketing

One thing which is utterly disappointing is people coming to your website but leaving without taking the action you want them to, which is why it is extremely important to do remarketing. 

This means that people who left your web page without taking any action will be taken into the loop again through targeted messaging. This expands your reach and improves your brand recall as well, along with better conversion rates. 

Final Verdict 

It is important to remember that in today’s times where Google’s algorithms are continuously evolving, PPC marketing presents an opportunity to attract thousands of users to a webpage within seconds. If you use the right PPC marketing hacks, you should be able to get the ROI you desire from your campai1.

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SEO vs. PPC: Which is best to use for your business and when?

SEO vs. PPC: Which is best to use for your business and when? 

An online business’s success greatly depends on the amount of traffic it can generate for its pages. This is an indubitable fact. All marketers agree with that. But, the subject of a lot of debate is SEO vs. PPC, two of the most powerful traffic generating strategies.

Which is better? Using a pay-per-click (PPC) campaign to position to the top of the search engines or cultivating your organic search engine marketing strategy through search engine optimization (SEO)? Is there a right or wrong answer? Could it be both? 

SEO and PPC’s advantages and disadvantages

To make this decision, you have to understand both SEO and PPC’s pros and cons.

In addition to the pros and cons, you should also need to know when it is best to use them. 

When is it best to use SEO?

Let me provide some circumstances when SEO would prove more beneficial for a business than PPC.

  • When you need consistent results. Ranking on the first page of search engine results will not happen overnight. But, once your website gets there via SEO, you will enjoy sustained traffic. 
  • When you need to build an authority site. An authority website is like an established resource center for a specific niche. It is the “go-to” website whenever individuals need certain information about that niche. Once it gets going, an authority website will generate lots of traffic. The best method to create an authority website is by sustainably generating traffic to your pages. The only way to do that is through content powered by SEO planning.
  • When you need to increase the value of your website. Websites are like virtual real estate. If you plan to sell your website for a premium price, you have to raise its value. SEO is a factor that can contribute to increasing its value. 

Remember that SEO doesn’t mean “Free Clicks.” It’s a tremendous amount of work to create and promote content, which also takes a great deal of time and money.

When is it best to use PPC? 

PPC marketing is a way of advertising on search engine results pages. Some popular PPC advertising platforms include Google Ads, Bing Ads, and Facebook’s advertising platform. Here are some situations when PPC would prove highly beneficial for you.

  • When you want immediate results. PPC will provide results fast. If done right, you can count the minutes before a rush of visitors comes to your pages. That is because the moment your PPC campaign is approved, your ads will immediately be displayed for millions of people to see. 
  • When you need highly targeted traffic. Unlike SEO, PPC campaigns will allow you to narrow down your prospects based on their demographic data. Like social media sites, many PPC platforms allow you to reach the audience based on the gender, age range, income bracket, education level, and even marital status of the people who will view your ad. 
  • When you are promoting a time-sensitive offer. Promoting products, services, or events with an expiration date is like racing against time. For these time-sensitive offers, the use of PPC campaigns would be perfect. 
  • When your site isn’t created for SEO. SEO needs content-rich websites that are regularly updated. That’s the only way to inform the search engines that your site is relevant and remind them to keep your site at the top of the pile. Some websites are not designed for this. Squeeze pages, for instance, won’t have the required content even to merit a second glance from Google. 

These are some circumstances when you might have a preference toward one method or the other. I personally believe one shouldn’t be thinking in terms of SEO vs. PPC, but rather that both SEO and PPC are essential and complementary parts of an online marketing strategy.

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How to Use the Synergy Between PPC & SEO to Leverage Campaign

How to Use the Synergy Between PPC & SEO to Leverage Campaign

SEPTEMBER 27, 2019

Written by Alice Roussel

Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels.

Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives.

However, this way of looking at PPC and SEO discounts a basic truth……READ MORE

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