How to Use the Synergy Between PPC & SEO to Leverage Campaigns

SEPTEMBER 27, 2019

Written by Alice Roussel

Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels.

Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives.

However, this way of looking at PPC and SEO discounts a basic truth……READ MORE