April 13, 2017
Why the Best Salespeople Are SNIPERs, Not Spear-Throwers
Written by Dailius R. Wilson | @wolfofyorkst

 

We all remember the adage: Good sales people are like spear throwers, whilst marketing casts the net.  Spear throwing is so ’90s. It may as well be Neolithic.  In this age of modern technology, I’ve found the machine gun is a more accurate metaphor for most salespeople when they begin.  They lack focus and often pick too many targets — many of which are not the right ones…READ MORE